Privacy Policy

Last updated: 5 September 2026

1. Who we are

MADALIX EUROPE (“MADALIX EUROPE”, “we”, “us” or “our”) is the controller of personal data processed through this website and our business communications.

Company details:

MADALIX EUROPE
Company registration number: 306993825
VAT number: LT100018758714
Registered address: Savanorių pr. 176C, LT-02301 Vilnius, Lithuania
Website: https://www.madalix.eu
Email: info@madalix.eu

2. Scope of this policy

This Privacy Policy explains how we collect, use, store and protect personal data when you:

Visit our website;
Submit a contact or quotation request;
Submit a MADALIX EUROPE lead form displayed through Google Ads;
Communicate with us by email, telephone or another channel;
Become or represent a customer, supplier or business partner;
Interact with our advertisements.

3. Personal data we collect

Depending on how you interact with us, we may collect:

Your name and surname;
Company name;
Job title;
Email address;
Telephone number;
Country or location;
Products or services in which you are interested;
Technical requirements and project information;
Messages, enquiries and communication history;
Quotation, order, delivery and payment information;
IP address, browser type, device information and website activity;
Advertising and conversion information, including information relating to Google Ads;
Cookie preferences and consent records.

Please do not provide confidential, sensitive or special-category personal data unless it is strictly necessary and we have specifically requested it.

4. How we collect personal data

We may collect personal data:

Directly from you when you contact us or submit a form;
Through a Google Ads lead form;
Through our website and its cookies or similar technologies;
During quotation, ordering, delivery and customer-support processes;
From the company or organisation that you represent;
From publicly available professional and business sources, where permitted by law.

When you submit a Google Ads lead form, Google initially processes the information through its platform and transfers the submitted lead information to us. Google’s own processing is also subject to Google’s privacy terms and policies.

5. Why we process personal data

We process personal data for the following purposes:

Responding to enquiries and preparing quotations

We use your information to understand your requirements, recommend suitable products, prepare quotations and communicate with you about a potential order.

The legal basis is taking steps at your request before entering into a contract and, where applicable, our legitimate interest in responding to business enquiries.

Fulfilling contracts and orders

We process information required to manage orders, payments, assembly, testing, delivery, warranty support and other contractual obligations.

The legal basis is performance of a contract and compliance with our legal obligations.

Customer and supplier relationship management

We use business contact information to manage relationships with customers, suppliers, manufacturers, logistics providers and other partners.

The legal basis is performance of a contract or our legitimate interest in operating and managing our business.

Marketing and business communications

Where permitted by law, we may use your business contact details to provide relevant information about our products and services.

Where consent is required, we will rely on your consent. In other permitted cases, we may rely on our legitimate interest in promoting relevant B2B products and services. You may object to or opt out of marketing communications at any time by contacting info@madalix.eu.

Website operation, analytics and advertising

We may process technical and usage information to operate and secure the website, understand website performance, measure advertising conversions and improve our services.

Essential processing is based on our legitimate interests in website security and operation. Non-essential analytics and advertising cookies are used based on your consent where required by law.

Compliance and protection

We may process personal data to meet accounting, tax, regulatory and legal obligations, prevent fraud, establish or defend legal claims and protect our business, customers and systems.

The legal basis is compliance with legal obligations and our legitimate interests.

6. Cookies and similar technologies

Our website may use:

Essential cookies required for website operation and security;
Preference cookies that remember user selections;
Analytics cookies that help us understand website usage;
Advertising and conversion cookies associated with services such as Google Ads;
Cookies and technologies provided through the Wix website platform.

Where required, non-essential cookies will only be activated after you provide consent through the website’s cookie banner. You can change or withdraw your cookie consent through the available cookie settings or your browser.

Disabling some cookies may affect certain website functions.

7. Who may receive your personal data

We may share personal data only when necessary with:

Website hosting and technology providers, including Wix;
Advertising, analytics and lead-generation providers, including Google;
Email, cloud-storage, communication and IT-service providers;
Customer relationship management or business-management providers;
Manufacturers, suppliers and technical partners involved in preparing or fulfilling your request;
Logistics, freight, customs and delivery providers;
Banks, payment providers, accountants, auditors, insurers and professional advisers;
Public authorities, courts or regulators when required by law.

We do not sell your personal data.

Service providers may only process information as necessary to provide their services and subject to applicable data-protection requirements.

8. International data transfers

Some technology and service providers may process data outside Lithuania or the European Economic Area.

Where personal data is transferred outside the European Economic Area, we use or rely on appropriate safeguards required under applicable data-protection law, such as an adequacy decision, Standard Contractual Clauses or another legally recognised transfer mechanism.

9. How long we retain personal data

We retain personal data only for as long as reasonably necessary for the relevant purpose:

General enquiries and unsuccessful quotation requests: normally up to 24 months after the last meaningful communication;
Google Ads lead-form enquiries: normally up to 24 months after the last meaningful communication;
Marketing contact information: until consent is withdrawn, you object, or the information is no longer relevant;
Customer, order, payment, accounting and contractual records: for the period required by applicable accounting, tax and other laws;
Technical and security records: for a limited period appropriate to website security and troubleshooting;
Legal claims: until the applicable limitation period has expired and any related proceedings have concluded.

Information may be retained for longer when required by law or necessary to establish, exercise or defend legal claims.

10. How we protect personal data

We use reasonable technical and organisational measures intended to protect personal data against unauthorised access, alteration, disclosure, loss or destruction.

Access to personal data is limited to people and service providers who need it for legitimate business purposes.

No internet transmission or electronic-storage system is completely secure, and we cannot guarantee absolute security.

11. Your data-protection rights

Subject to the conditions and limitations established by applicable law, you may have the right to:

Request access to your personal data;
Request correction of inaccurate or incomplete data;
Request deletion of your data;
Request restriction of processing;
Object to processing based on legitimate interests;
Withdraw consent at any time;
Request data portability where applicable;
Lodge a complaint with a data-protection supervisory authority.

Withdrawing consent does not affect the lawfulness of processing carried out before withdrawal.

To exercise your rights, email info@madalix.eu. We may request reasonable information to verify your identity before fulfilling the request.

12. Complaints

If you believe your personal data has been processed unlawfully, please contact us first so that we can investigate the matter.

You also have the right to lodge a complaint with the Lithuanian State Data Protection Inspectorate:

State Data Protection Inspectorate
Website: https://vdai.lrv.lt/en/

You may also contact the competent data-protection authority in the EU or EEA country where you live or work.

13. Third-party links

Our website may contain links to websites operated by third parties. We are not responsible for the privacy practices or content of those websites. Please review their privacy policies before providing personal information.

14. Children

Our website and products are intended for businesses and professional users and are not directed at children. We do not knowingly collect personal data from children through our business-enquiry forms.

15. Changes to this policy

We may update this Privacy Policy to reflect changes in our services, technology, legal obligations or data-processing practices.

The latest version will be published on this page with an updated revision date.

16. Contact us

For privacy questions, requests or objections, contact:

MADALIX EUROPE
Company registration number: 306993825
Savanorių pr. 176C, LT-02301 Vilnius, Lithuania
Email: info@madalix.eu
Website: https://www.madalix.eu